Using Video Responsibly From Homepage To Checkout
How ecommerce brands can maintain a top-shelf experience by identifying common video performance pitfalls and providing actionable solutions for seamless integration.
I teach engineering teams how to be more effective while still doing work they love, and I help software companies run more effectively. Here's a collection of talks, streams, live events, and podcast appearances. If you'd like to chat, get in contact.
How ecommerce brands can maintain a top-shelf experience by identifying common video performance pitfalls and providing actionable solutions for seamless integration.
From Director of Engineering to founding SpeedSense, through the Yottaa acquisition and into VP of Performance Consulting. A conversation about the professional journey and the evolving web performance landscape.
How site speed is the only lever that impacts everything — from conversion rates to ad ROI. The attention economy, the data problem, and why saving one second can increase sales by 3%.
How site speed falls into no-man's land between engineering, marketing, and ecommerce operations. A path toward helping teams build and run fast websites. The inception behind Yottaa's decision to acquire SpeedSense.
A talk on the difference between real user data collected in the wild and synthetic lab scores — why the same metrics show different values, and which numbers actually matter.
Defining site speed through rendering and interactivity metrics, benchmarking against competitors, and understanding Core Web Vitals.
The relationship between speed and conversion rates, optimization strategies for high-traffic pages, and how performance priorities shift as businesses scale.
How website speed affects user experience, SEO, and environmental sustainability. Common performance issues and optimization techniques.
A wide-ranging conversation on human-computer interaction, the path from software and UI development to founding SpeedSense, and reducing friction in digital interfaces.
Website speed's significance for user retention and revenue. Balancing site velocity with rich content, and how SpeedSense provides outsourced performance support to ecommerce brands.
Optimization techniques that preserve functionality, Core Web Vitals as ranking factors, and aligning fragmented teams on performance improvements.
Improving server response times, optimizing images and animations, and the effects on user experience and conversion rates.
Headless commerce architecture, microservices, the correlation between site speed and carbon emissions, and helping product managers tackle slow websites.
Website speed's impact on business outcomes, SpeedSense's tools and consulting approach, and the environmental impact of web performance.
Rendering strategies for headless commerce — SSR, SSG, client-side rendering, and progressive rehydration. How each approach impacts perceived speed and interactivity, and why getting the initial payload right matters more than anything else.
How faster site speeds drive customer acquisition by improving conversion rates and reducing bounce rates. Traffic analysis, synthetic testing, and real user monitoring.